The world's first solid purple shampoo bar with Biotin! Safe for blondes, grey & white hair: color-treated, highlighted, & natural. Neutralizes unwanted brassiness and yellow undertones. Enriched with Biotin to boost shine, reduce dullness & strengthen your hair Enjoy smoother, stronger & more vibrant blonde hair after just one use!

Free of parabens, phthalates, silicones, sulfates, & artificial fragrance